A lead generation chatbot that helps first and asks for details second
Visitors arrive with a question, not a wish to fill in a form. CenterChat answers from your sales content, then captures the lead when interest is clear: in the conversation, through a short form before or after the chat, or as a booked call. Every lead lands next to its conversation and can go straight to your CRM.
- Forms before or after the chat
- Name, email, phone + 5 questions
- CSV export and signed webhooks
- Zapier, Make or your CRM
How does an AI chatbot generate leads?
An AI lead generation chatbot answers a website visitor's questions about fit, pricing and next steps, then collects contact details once the visitor is interested, and passes the lead to sales with the conversation attached. Done well, it qualifies through the conversation instead of a long form, asks only for what follow-up needs, and records which questions the lead asked.
What CenterChat does for lead capture
- Help before the ask
- The agent answers from your pricing, product and service pages first, so the request for details feels useful, not intrusive.
- Short forms where they fit
- Add name, email and phone plus up to five questions, shown before the chat starts or when the visitor finishes.
- Leads with context
- Each lead appears next to its conversation, so sales sees what the visitor asked before replying.
- Straight to your CRM
- Export leads to CSV, or receive a signed lead.created webhook to send them to Zapier, Make or your CRM.
- Book the call
- Turn on the scheduler and qualified visitors can book a call in the same conversation.
- Leads even at your limit
- If your monthly AI reply allowance runs out, the agent asks for the visitor's email and saves a lead instead of going silent.
How to set it up
Most owners finish setup in one sitting. Agencies repeat the same three steps for each client.
- Step 1
Add sales knowledge
Import pricing, service and case pages, and add Q&A for the objections you hear most.
- Step 2
Choose how to capture
Turn on lead capture, add a pre-chat or post-chat form, and decide which questions qualify a lead.
- Step 3
Connect follow-up
Point the lead webhook at Zapier, Make or your CRM, or export leads to CSV.
Answer first, capture second
Gating every answer behind an email address loses the visitors who only wanted to know whether you fit. Let the agent answer first; ask for details when the visitor asks for a quote, a call or a follow-up, or when the answer genuinely needs a person.
If you need details before any conversation, for example to route enterprise enquiries, use the pre-chat form and keep it short.
What to ask for
Ask only for what your follow-up needs. For most teams that is a work email plus one or two qualifying questions:
- What are you trying to achieve?
- How large is your team or how many customers do you serve?
- When do you want to start?
- Which product or service are you interested in?
Measure lead quality, not volume
Track leads that sales accepts and meetings that are attended, not raw captures. Review lost and unqualified leads every few weeks: often the fix is a better self-service answer, not another form field.
What it does not do
So you can decide quickly whether CenterChat fits, here is what this part of the product does not cover today.
- It is not a CRM and does not send email sequences. Send leads to your CRM or marketing tool with webhooks, Zapier or Make.
- It does not enrich leads with company data.
- It runs on your website; it does not capture leads from social media or messaging apps.
Questions, answered
More in the full FAQ.
Should a chatbot ask for an email straight away?
Usually not. Give a useful answer first and ask when the visitor wants a quote, a call or a follow-up. Use a pre-chat form only when you must route or qualify before the conversation.
Can chatbot leads go to my CRM?
Yes. Every new lead can send a signed lead.created webhook, which Zapier, Make or your own endpoint can forward to HubSpot, Pipedrive, Salesforce or any CRM with an API.
What details can the form collect?
Name, email and phone, plus up to five questions of your own. Answers appear next to the conversation and export to CSV.
Can visitors book a sales call in the chat?
Yes. Turn on the built-in scheduler, or link your Calendly or Cal.com page, and qualified visitors can book without leaving the conversation.
How much does it cost?
Plans start at $18.99 a month, or $15.08 a month paid yearly, for 500 AI replies a month and 5 agents. Every plan includes every feature, and there is no free plan.
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